• Email Marketing Manager

    Job ID
    US-MN-Golden Valley
    Central Office - Information Technology
  • Overview

    Room & Board is searching for an Email Marketing Manager to join our uniquely structured Web Customer Experience team comprised of talented UX architects, designers, merchants, developers, data analysts and project managers (16± people) dedicated to providing an extraordinary experience online for our customers and strengthening brand loyalty. If you’re committed to growing and learning in your role and looking to work on a thoughtful, collaborative team, then you’ve come to the right place. We invite you to keep reading!


    As our Email Marketing Manager, you will work as the sole person dedicated to executing quality email programs (50% marketing campaigns / 50% transactional) in strong partnership with a highly collaborative and functioning strategic team while interacting with other internal collaborators and vendor partners. You will play an important role in executing our digital vision, which is focused on the delivery of relevant, timely, content-rich emails.


    Reporting to the Director of Web Customer Experience, and working within an agile environment, you will be responsible for the production of emails through the use of HTML/CSS coding and dynamic scripting languages. You will also lead the testing, proofreading and deployment of email campaigns. You will work collaboratively across teams/functions (marketing, developers, merchants) as you gather and develop content elements, making this position a great opportunity to learn several aspects of the business while putting your email production know-how to work.


    The qualities you bring:

    • You take pride in high-quality output, with a commitment to deadlines as you work collaboratively across teams/functions.
    • You are valued partner recognized for your strong project management capabilities, attention to detail and excellent communication and organizational skills.
    • You thrive in an environment where the pace is steady, accountability and standards are high and the autonomy to do the right thing is the cornerstone of how we work.


    The Experience, Skills and Education you bring:

    • Bachelor’s degree in marketing, computer science, communications or a relevant field strongly preferred; equivalent experience will be considered.
    • 2+ years of experience building, coding, optimizing and deploying email campaigns and triggered sends.
    • Hands-on experience working in an email platform; Salesforce Marketing Cloud experience is strongly preferred.
    • A solid understanding of email best practices, audience segmentation and email marketing including targeting and A/B testing, deliverability/inboxing, sender score/reputation, CAN-SPAM regulations and metrics.
    • Proficiency in email coding – HTML, CSS and AMPScript or a similar dynamic scripting language.


    Where you’ll grow:

    • As a life-long learner, you are fueled by the opportunity to develop capabilities and do some really cool things (customer journeys, data, personalization, AI and automation).
    • As a forward thinker, you relish in the opportunity to influence and build best practices.
    • As part marketing and part technologist, you will thrive as you expand your technical capabilities in the areas of rich data, complex attributes and multifaceted data feeds.


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